Sameer

As soon as Leopard was released, it was obvious that it was going to set some records. In the initial days and weeks after its launch, the OS was accepted with open arms by Mac users, and now that the sales data has been collected and analyzed over a couple of months, we have heard word from The NPD Group that the Leopard launch was the most successful operating system launch that Apple has ever had when you look at the revenues generated and the units moved.

Of course, is this really a surprise? Tiger may have been the previous record-setter, but with the amount of things that have happened with both Apple and Microsoft, it’s no wonder that Leopard is now the new record holder for Apple. I’m sure that as time goes on, it’ll continue to break records, and when the next version of the Mac OS is released, it’ll probably break all of the records that Leopard set. As adoption of OS X continues to grow, we’ll become even more used to these landmarks, and the surprise will begin to wear off. In fact, even at this time, I still expect Apple’s operating system to perform extremely well not just on my computer, but also in the marketplace.

The Endless Benefits of Boot Camp

Tiger’s release may not be that much of a distant memory, but a lot has changed since then. I’ve always been a big believer in - if you give people a chance to use OS X, then they’ll understand why it matters to them. Apple’s clever marketing has certainly played an important role in the expansion of the Mac, but it’s not due to the fact that they’re heavily promoting the operating system itself. As I’ve lamented before, Apple doesn’t really focus on the specific benefits of its products (especially OS X) in its marketing of them, but instead, they like to go for the whiz-bang effect to get people all excited.

What I really think has helped to get more people interested in buying and using new versions of OS X is the expansion of the Apple Retail Stores. More were opened in 2007, and even more are scheduled to open in 2008. Windows has always had the luxury of being attached to the PC manufacturers, and demo machines are sometimes setup at almost any place that you can think of that sells computers. This gives people a chance to use and become familiar with the various iterations of Windows. Apple really didn’t have this luxury in the past, so they had to take control of their retail strategy, and the Apple Stores have afforded them the opportunity to give people hands-on experience with their products. Partnerships with other retailers, such as Best Buy, have also contributed to the amount of exposure that OS X has.

As great as the Apple Stores have been for Apple, they’re only a part of the reason why we’re seeing record adoption for Leopard. Just think - Windows has even contributed to Leopard’s success because people are frustrated with it and want other options. No matter what all of the reasons may be, Leopard has redefined Mac OS success for Apple, and they couldn’t be happier about it.

Source: OSWeekly.com - Leopard Breaks Retail Record

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imrand

amazing! I thought this would happen though

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